Ad Studio
Creative concepts for paid social (Meta). One idea per card, on the house palette — calm, flat, monochrome — because in a loud feed, quiet is the pattern interrupt. The through-line: don't aim for less screen time, aim for what you'd rather be doing. Every card exports in all three Meta sizes — 4:5 (feed), 9:16 (Reels/Stories) and 1.91:1 (horizontal/link) — one source, rendered to each.
Focus on more, not less
The reframe — the phone isn't the enemy, an unspent day is. Earn the scroll.
“Less screen time.” → “Earn it.”
“Stop counting screen time. Start counting push-ups.”
“The goal was never less phone. It was more of your life.”
“You don't need less phone. You need a reason to put it down.”
“Do 10 squats. Then scroll.”
“Don't block your phone. Earn it.”
“Your phone already runs your day. Point it somewhere good.”
A day in the life
Minutes, not hours. A few small moments — morning, noon, night — add up to a different day. The timeline runs as one image; the moment cards share its schedule, so they double as a Meta carousel (swipe through the day). Generated by ad-creatives/build-day.sh.
“A day on Make Me.” — five small moments, morning to night.
“A few minutes a day. That's the whole ask.”
“7:00 a.m. — Read the Bible.”
“12:00 noon — 10 squats.”
“3:00 p.m. — A short walk.”
“6:00 p.m. — Three good things.”
“9:30 p.m. — Log off.”
Today’s one thing
The to-do list as an argument: a list with one line in it, and three empty rows underneath to prove that’s the whole list. The hero states it, the cards make it concrete — five versions of “the one thing”, which also makes them a Meta carousel. Generated by ad-creatives/build-onething.sh.
“Your to-do list has one line.”
“Write the first page.” — The one that’s been open since March.
“Call your mom.” — Not a text. A call.
“Walk twenty minutes.” — Outside. Phone in your pocket.
“Send the application.” — You’ve read it enough times.
“Read one chapter.” — Ten minutes, then the day starts.
The people, before the feed
The angle the app hadn’t claimed yet: the feed is loud and the people who’d want to hear from you are quiet. Nobody decides to fall out of touch — it just happens by default, which is exactly the kind of default Make Me exists to change. Pairs with the Connection verbs on the wall below.
“Last called: seven weeks ago.” — nobody meant for it to get that far.
“Three sentences. Once a week.” — life updates don’t send themselves.
Animated · Make me ___
The brand device on a loop — the natural hero for Reels & Stories. Plays live below; built from the stills via ad-creatives/build-anim.sh.
The verb, on a loop.
Same cuffed figure; the task cycles through the app-verified set — run, walk, push up, squat, read, read the Bible, grateful, do. Rendered at all three sizes — 4:5, 9:16, 1.91:1 — ~10s each, seamless dissolve. Drop the matching MP4 into any placement, or screen-record the live version for the exact slide-in motion.
Make me ___ · the verb wall
One creative, every task — same cuffed figure, the verb swaps. Movement, faith, discipline, the defiant ones, and the two newest families: connection (the people who don’t send you a notification) and today (one thing, not a list). (Add a verb: one line in ad-creatives/build-makeme-verbs.sh, then re-run it.)
“Make me run.”
“Make me push up.”
“Make me squat.”
“Make me plank.”
“Make me walk.”
“Make me stretch.”
“Make me read the Bible.”
“Make me grateful.”
“Make me pray.”
“Make me worship.”
“Make me serve.”
“Make me rest.”
“Make me journal.”
“Make me meditate.”
“Make me study.”
“Make me get up.”
“Make me make the bed.”
“Make me go outside.”
“Make me drink water.”
“Make me show up.”
“Make me log off.”
“Make me touch grass.”
“Make me go to bed.”
“Make me stay in touch.”
“Make me call home.”
“Make me write back.”
“Make me check in.”
“Make me send an update.”
“Make me say thanks.”
“Make me one thing.”
“Make me start.”
“Make me finish it.”
“Make me plan tomorrow.”
“Make me write.”
“Make me practice.”
“Make me breathe.”
The Bible in a year
For the faith-minded audience — the whole Bible read in 365 bite-sized pieces, a few minutes a day. One reading, every day, until it's done. Pairs with the “Make me read the Bible.” verb card above.
“The whole Bible. In a year.” — 365 short readings.
“365 — bite-sized readings. One a day.”
“It starts with day one.” — Day 1 of 365, don't break the chain.
“1,189 chapters. Today, just one.”
Hooks & identity
Scroll-stoppers — sharper teeth, less argument.
“You're scrolling right now.” — the ad that calls out the feed it's in.
“The 7 a.m. you doesn't get a vote.” — decide once, no renegotiation.
Print · posters & stickers
The same creatives as physical objects. An ad has a tap target and a poster doesn’t, so the App Store pill becomes a QR block, the margins grow, and the type gets sized for a room instead of a thumb. Everything renders at 300 DPI with 0.125″ bleed, and posters also come out as vector PDF — real type, so the same file prints at 12×18 or on a wall. Full-resolution output is gitignored (a 5,475 px poster isn’t repo content); the previews below are what’s committed. Run ad-creatives/print/build-posters.sh, build-stickers.sh and build-sticker-sheet.sh to regenerate print/out/, and see docs/print-and-stickers.md for sizes, vendors and the bleed/trim/safe-zone rules.
“Make me touch grass.”
“Make me call home.”
“Make me do one thing.”
“Make me get up.”
“Move first, scroll second.”
“Today’s list has one line.”
“The people, before the feed.”
“Less screen time. Earn it.”
Stickers are cut, not drawn — the artwork is always a rectangle with the background bleeding past the cut, and the die makes the shape. That’s why the circles look square here; they’re supposed to. The verb stacks over two lines because a single centred line fills a quarter of a sticker and reads as a mistake.
“Make me touch grass.”
“Make me push up.”
“Make me log off.”
“Make me call home.”
“Make me show up.”
“Make me do one thing.”
The mark, on its own.
“Move first, scroll second.”
Twelve 2″ stickers with cut guides — label paper, scissors, same afternoon. Print at 100%, never “fit to page”.
What it costs, and where to buy
Enough to decide with. The interesting number is how fast stickers get cheap: the second hundred costs a fifth of the first fifty.
Stickers — die-cut, 2″ or 3″
| Qty | Total | Each |
|---|---|---|
| 50 | $60 | $1.20 |
| 100 | $73 | $0.73 |
| 200 | $95 | $0.48 |
| 500 | $152 | $0.30 |
| 1,000 | $232 | $0.23 |
Sticker Mule list price, free shipping, 50 minimum. They run first-order deals constantly (50 for ~$19 is a standing one) — check the deals page before paying list. Cheaper in volume: StickerApp, StickerGiant.
Bumper — 11.5×3″
| Qty | Total | Each |
|---|---|---|
| 10 | $28 | $2.80 |
| 50 | $100 | $2.00 |
| 100 | $144 | $1.44 |
| 500 | $419 | $0.84 |
Sticker Mule bumper stickers, 10 minimum. 11.5×3″ is their stock size, which is why the generator uses it — a custom size costs more for no gain.
Posters
| Run | Each | Where |
|---|---|---|
| 1–5 | $10–$30 | Local shop or Vistaprint |
| 25–50 | $4–$8 | Short-run offset |
| 100+ | ~$2.50 | Bulk offset |
| Drop-ship | $16+ | Printful, per order |
A local print shop beats every online vendor on a one-off and lets you touch the paper first — worth doing once before committing to a run. Online: Vistaprint, Mpix (photo-lab quality), Shortrunposters or 55printing in bulk, Printful if you ever want to sell them without holding stock. Ask for uncoated matte, 100 lb / 200 gsm or heavier — gloss puts a sheen on a big flat field and makes it read cheap.
Print at home
| Item | Cost | Each |
|---|---|---|
| Label paper, 100 sheets | $15–$25 | — |
| 12 stickers per sheet | 1,200 total | ~$0.02 |
The sheet above on full-sheet label paper (Avery 8165 or any “full sheet shipping label”) plus scissors. Effectively free, same afternoon, and the right way to find out whether a line is worth ordering 500 of. Print at 100% — “fit to page” silently shrinks it and the stickers won’t be 2″.
Prices checked August 2026 and quoted at US list, before promos, tax and any rush. Treat them as the shape of the decision, not a quote — re-check before ordering.